One of the biggest frustrations for entrepreneurs in Africa isn’t creating products or finding customers—it’s getting paid . For years, ...
One of the biggest frustrations for entrepreneurs in Africa isn’t creating products or finding customers—it’s getting paid.
For years, online sellers have struggled with payment processors that don’t fit the African context. You could spend weeks building strategies, generating sales, and attracting clients, only to run into a nightmare when it came time to withdraw your money.
But things have changed. Thanks to the growth of digital infrastructure, several platforms now make it possible to sell your digital products worldwide and receive payments directly into your Mobile Money account—all while operating from Africa.
Here are five powerful and reliable platforms I’ve personally used to sell digital products, receive payments easily, and scale an online business without worrying about payment barriers.
1. Sella.com
The first platform I ever used to sell digital products was Sella.com, which I discovered in 2022.
This platform helped me earn my first digital sales—mainly through affiliate marketing—and it paid me directly into my MTN Mobile Money account without any hassle.
Key details:
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✅ Perfect for African creators (mainly Anglophone Africa).
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✅ Supports Mobile Money and international card payments (Europe, US, etc.).
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💰 Free to use—no monthly fees.
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💸 Commission: 600 CFA per withdrawal, no matter the amount (very affordable).
⚠️ Limitation: Mobile Money options are mostly tailored for English-speaking Africa, with fewer options for Francophone countries.
Despite that, Sella remains one of the most affordable and reliable platforms I still use today.
2. Cash (App.Cash)
The second platform is Cash (app.cash), which allows you to create your own digital store.
While I don’t use it as often anymore due to some past issues with withdrawals, it still worked well for selling and receiving payments.
Key details:
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✅ No commission on sales—you keep 100% of your revenue.
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💰 Free version available, but limited.
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💸 Paid plans: from 20,000 to 40,000 CFA/month for advanced features.
⚠️ Limitation: The subscription costs are relatively high compared to other platforms, but if you’re selling in volume, the fact that they don’t take a cut of your sales can make it worthwhile.
3. Purp Practice
This is the platform where I’ve made the most money selling digital products. I discovered Purp Practice in June 2024, and it quickly became one of my top choices.
Key details:
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✅ Supports Mobile Money in Francophone Africa.
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✅ Free plan available.
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💸 Free plan: 20% commission per sale.
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💸 Paid plan: $25/month (~15,000 CFA), with only 10% commission.
⚠️ Limitation: They suspended card payments recently, so for now it’s Mobile Money only.
If you’re selling mainly in Francophone Africa, this is one of the best options to consider.
4. Ligos
Unlike the previous platforms, Ligos is designed for creating payment links rather than full digital storefronts.
The standout feature? Payments go directly into your Mobile Money account instantly. No waiting, no holding periods.
Key details:
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✅ Instant Mobile Money transfers.
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✅ Also provides European and US bank accounts to receive payments in EUR or USD (ideal for international transactions).
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⚡ Perfect for service-based entrepreneurs who just need a quick way to send clients a payment link.
⚠️ Limitation: Not yet available in all African countries, but expanding gradually.
If it’s available in your country, Ligos is one of the smoothest payment solutions you’ll find.
5. Chariot.com
The last platform is my favorite discovery of 2025: Chariot.com.
This platform feels like a game changer for digital product sales in Africa. The interface is sleek, professional, and beginner-friendly, with strong security measures to protect your money and identity.
Key details:
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✅ Available in 20+ African countries.
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✅ Accepts Mobile Money, international card payments, and even cryptocurrency.
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✅ Advanced marketing features: pixel tracking, ads integration, customer management tools.
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💸 Commission: 15% per sale.
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💸 Reduced commission to 10% once you cross $5,000 in sales.
Chariot not only solves payments but also gives entrepreneurs powerful tools to grow their online businesses. From analytics to marketing integrations, it’s one of the most complete platforms out there.
Final Thoughts
These five platforms—Sella, Cash, Purp Practice, Ligos, and Chariot—are opening up huge opportunities for African entrepreneurs to sell digital products globally while receiving payments seamlessly through Mobile Money.
If you’re just starting, Chariot.com is my top recommendation because of its wide payment options, scalability, and marketing tools. But depending on your needs and your market (Francophone vs. Anglophone Africa), the other platforms can also be the perfect fit.
With these tools, there are no more excuses. You now have the ability to build and scale a digital business, sell worldwide, and get paid directly in Africa—without relying on outdated systems.
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