Hey, if you’re thinking about starting a blog this year, you really need to hear this. I’m Romei, and my husband and I jumped into blogging...
Hey, if you’re thinking about starting a blog this year, you really need to hear this. I’m Romei, and my husband and I jumped into blogging during the 2020 COVID lockdown. At first, it was amazing — we created content-rich blogs, ranked #1 on Google for several keywords, and made consistent ad revenue. It wasn’t a fortune, but enough to pay the bills and give us freedom.
But here’s the truth: blogging isn’t what it used to be. Over the last couple of years, Google’s relentless core algorithm updates crushed our traffic — one update even wiped out 70% of our visitors overnight. No matter how great our content was or how many backlinks we had, the rules changed, and we lost the game.
Then came AI. Tools like ChatGPT and Google’s own AI-powered search results started giving people quick one-line answers right at the top of the page. This means fewer clicks on blogs — even if you rank first, readers get their answer without ever visiting your site. And no clicks means no income from ads or affiliate sales.
We watched our daily clicks fall from hundreds to just impressions — and impressions don’t pay the bills. We updated, optimized, and improved everything, but traffic never bounced back. To make things worse, we saw YouTubers repurposing our blog content into videos and getting 10 times the traffic we ever did.
So six months ago, we made a big pivot: we started a YouTube channel. No fancy gear, just a survival instinct. And guess what? It worked. Our first 10 videos earned more than a whole month of blogging. We got real engagement, comments, and the YouTube algorithm helped us grow — something Google never did for our blogs anymore. Plus, YouTube pays way better per minute watched than blogs do per click.
Here’s the kicker: some creators still push the idea that blogging is the best way because they want your views. But if blogging was still reliable and profitable, we wouldn’t have left it.
So if you want to blog in 2025, go for it — but don’t expect the old system to reward you. People want video, voice, and instant answers now. The future is AI and video taking over search. My advice? Repurpose your blog posts into videos, turn tutorials into short clips, even read your articles as scripts. That’s what we’re doing, and it’s working.
No sugarcoating here — blogging as we knew it is changing fast. Adapt or get left behind.
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