WhatsApp is one of the most popular messaging apps in Africa and worldwide. Beyond chatting, sending photos, or sharing documents, it can...
WhatsApp is one of the most popular messaging apps in Africa and worldwide. Beyond chatting, sending photos, or sharing documents, it can also be leveraged as a powerful income-generating tool.
This method was successfully implemented by an entrepreneur who used WhatsApp statuses and broadcasts to generate revenue. Here’s a step-by-step breakdown:
1. Using WhatsApp Statuses Strategically
WhatsApp introduced statuses (stories) similar to Instagram stories:
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They can be photos, videos, or texts.
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Each status lasts 24 hours.
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To view a status, both users must have each other’s contact saved.
The entrepreneur realized that posting meaningful content instead of personal updates could attract an audience. For example:
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Posting educational video clips
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Sharing conference highlights or TV interviews
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Creating mini-series of entrepreneurial tips
Within a few days, he built a daily audience of 200+ viewers, many of whom began actively waiting for his new statuses.
2. Professionalizing Content
To increase engagement:
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Created a logo and branding for his WhatsApp “channel.”
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Edited videos using video editing software.
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Produced exclusive content not shared on other platforms like Facebook.
This approach turned casual statuses into a mini online channel for followers.
3. Collecting and Organizing Contacts
The challenge: WhatsApp only allows statuses to be seen by saved contacts.
Solution:
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Created a Google Form to collect names, phone numbers, and emails.
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Automated the process to convert Excel contacts into WhatsApp-ready contacts.
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Built an algorithm to segment contacts by registration day, creating a system for targeted messaging.
This method allowed the entrepreneur to reach thousands of users without manually saving each number.
4. Using Broadcast Lists
WhatsApp broadcast lists allow sending messages to up to 256 contacts at once, individually.
The entrepreneur used them to:
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Share new video episodes directly
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Notify followers of new content
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Promote special offers
By organizing users into lists (first-day subscribers, second-day subscribers, event attendees), he maintained personalized communication and higher engagement.
5. Monetizing Your Content
After producing 20+ episodes:
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Created a paid content package including:
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All episodes in high-definition video
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Audio versions
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E-books summarizing lessons
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Free consultation
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Price: 10,000 FCFA (~€15)
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Initial launch: 529 people paid in one day, generating 590,000 FCFA via WhatsApp alone.
The secret:
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Exclusivity of content
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Direct access via WhatsApp statuses
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Organized subscription and follow-up system
6. Additional Tips
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Content must be relevant and exclusive.
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Keep followers engaged with episodes and serial content.
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Use WhatsApp for direct communication, boosting trust and retention.
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Promote your WhatsApp channel through Facebook, events, and other social media.
7. Expanding Your Revenue
Once a large audience is built, you can:
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Sell digital products
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Offer consultations or coaching
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Promote services or events
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Grow your personal or business brand
The key is to combine WhatsApp statuses with automation, broadcast lists, and content strategy to reach thousands of people daily.
✅ Takeaway:
WhatsApp is more than messaging—it’s a micro-business platform. By providing exclusive, organized, and engaging content, you can monetize your audience efficiently, even in 2025.
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